This is the second retail project that this client has enlisted the IDEATE team’s help in creating. This time around the client posed another design challenge - to address the specific needs of a younger, more style conscious target audience. They wanted this specific location to draw in the eye of a hip, younger crowd. IDEATE accomplished this by outfitting the space with modern finishes and colors, as well as innovative materials in inventive ways. The 1200 square foot space may be short on space but is high on creativity. Consultation rooms, staff amenity spaces as well as a spacious sales area have been included for a truly full service optical clinic. The design intent was met, and the client is extremely pleased with their new and unique space.