When approached by the management of The Ensuite kitchen and bath showroom, IDEATE was asked to get on board to help this retailer not only change their physical environment, but also to consider the revised showroom as a catalyst for changing the perception of their brand name throughout the market. The project included the expansion of the showroom, introduction of numerous products and an entirely new interior concept. Having been involved in many bathroom and kitchen renovations both residentially as well as commercially, IDEATE’s design team was very well versed in providing spaces centred on function and lifestyle. With an increased emphasis on bringing the concept of spa within the home, IDEATE knew that the products needed to be complemented with just the right colours, textures and lighting strategies. The result is a diverse showroom including a variety of vignettes depicting washroom and kitchen scenarios, and featuring new and innovative products for customers and designers to use as both reference and inspiration for their own projects.